Your business has made significant investments to manage and govern the vast amounts of content continually flowing in and out of your organization. The extent to which you can absorb, utilize, transform, and create value with that content will differentiate you among your competitors. Key to success is technology that allows you to easily access and use content to create a better experience for your customers, communicating with them more effectively and efficiently across all channels—including print/mail, the web, email, and interactively.

The HP Exstream software platform provides fully integrated capabilities for end-to-end document processing, including variable design, testing, realtime composition, advanced data and content integration, output to 22 formats, high-volume optimization and workflow, assured delivery, and controlled editing of interactive documents.

Integrated marketing and dynamic white space capabilities ensure every customer communication includes timely, relevant offers and informative messages that improve the customer experience and cross-sell additional products and services. HP Exstream prioritizes and incorporates only the most relevant messages and promotions into documents based on business rules, available white space, or at the point of need (e.g. to explain a complex billing line item). HP Exstream can also drive inserters to select pre-printed inserts based on customer criteria.

HP Exstream was designed from the ground up to easily fit into any IT environment, including service oriented architectures (SOA). Through web services and its comprehensive connector technology, HP Exstream directly accesses content from enterprise systems and data sources to drive the creation of personalized customer communications, eliminating the need for systems that consolidate and reformat disparate data. HP Exstream can directly access and simultaneously process multiple data sources of almost any type, structured or unstructured.

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